What is Alexa Rank?
Alexa rank is one of the popularly used metric to calculate your website rankings. Previously Google page rank used to be a top ranking tool for giving rankings to sites. But now google announced that they may not update Google Page Ranks anymore. So all eyes are now focused on Alexa rankings. There are other metrics also available like Moz Rank, Quantcast, Domain Authority etc. but they all update ranking once in a month. Unlike these tools, Alexa updates both global and country rankings every single day. So that’s why it got enormous response from Webmasters and bloggers.
Alexa is a California based web informative company which is acquired by Amazon in 1999.
Lol : Alexa rank of alexa.com is 1,803
How Alexa Calculate Rankings:
The algorithm which they use to calculate rankings is very simple one. It is completely based on the number of visitors for that site who are installed alexa toolbar on their browsers.
The traffic is based on page reaches and page views. Page reach is number of alexa toolbar installed visitors visits the site in a single day. Whereas page views refers to how many times a particular URLs/ Pages visited by Alexa users. Alexa clearly defines that if a particular visitor visits same URL multiple times in a single day, all those views are considered as one.
Alexa rankings are completely in contrast to google page ranking. In Google page rank, if your page has high number in ranking then it means it is doing well. But here in Alexa system, the lower your ranking number, the better it is performing.
Alexa ranking is mainly focused on traffic from the people who are installed in Alexa tool bar only. So blogs whose topics are related to tech stuff or blogging tends to rank well than other niche websites. Because most of the bloggers installs Alexa tool bar to check their blog rankings. So they tend to get better rankings. Focus on traffic from people with Alexa tool bar to boost your rankings.
Tips to Improve Alexa Rankings:
Write Often, Publish at least one quality post per day:
It is one of the good sign that why people considers ranking system of Alexa. For better rankings, you need update your blog every day. No one loves to get into a rarely updated or dead blogs. Fresh content can boost your rankings at an enormous rate. Do publish 2-3 posts per day to observe better improvements in the rank.
Install Alexa Toolbar :
As we’ve mentioned earlier, traffic from Alexa toolbar installed users helps you to get better rankings. Assume that you visits your own site 15-20 times a day so that it helps you to perform better. Alexa toolbar is available for Google Chrome, Internet Explorer and Mozilla Firefox. Spend your 5 minutes to install it to your browser. Tell your friends also to install this toolbar. Here is the download link : www.alexa.com/toolbar
Place Alexa rank widget in your website:
Alexa rank widget shows the current rank of your website. Having it in your website leads to rank better. For that you have register your site/blog in alexa.com and have to paste the code which they’ll give in our website source code.
Write about Blogging tips or share your blogging experiences:
Writing about blogging is one of the main strategy to get better Alexa rank. Most of the bloggers would have definitely installed Alexa toolbars to check their rankings. Hence write about blogging and attracting the bloggers helps you a lot. If your website’s main picture is not blogging, at least write about your blogging experiences.
Be active on social media :
Most of the new bloggers will be active on Facebook, Twitter or other social media platforms. Facebook groups are much useful for the bloggers to get to know about blogging. So target them, post your articles over there. Those groups will be having strict moderation so don’t post any spam posts. Coming to other social media platform, Google+, many of the normal users won’t use Google+ much. Only people from blogging background uses it for driving traffic. So being active on Google+ will helps you much.